Digital signage is changing the way your venue implements its marketing and branding strategies. This info will help you determine whether digital signage is the right choice for your venue.
Digital Signage vs. Static Signage
Digital signs are an innovative alternative to traditional advertising and information sharing. LED neon signs can have screens that display changing messages. Digital signage can be used to promote your business, direct guests through your space, direct traffic, and even broadcast live events. Because they can change the way they function, you can expand their capabilities, utilize them for a variety of purposes, and update them as needed to align with your marketing and branding goals.
LED neon signs are more frequent in the field of marketing. They are fixed fixtures that have a fixed message and need to be maintained. Software solutions manage digital signage displays, changing a static sign requires commissioning a new sign or changing its design elements. It is possible to use static signs to advertise your brand as well as navigation information.
Digital Signage Benefits
Digital signage is a solution that offers unique benefits to your establishment even though many businesses and institutions still rely on static signs. These benefits can assist you to determine if using digital signage is the right marketing and advertising strategy for your business.
1. Make sure that messages are up-to-date
Digital signage offers many benefits which include the capability to change your displays whenever you need them. You can effortlessly switch between sponsor advertisements or event information as well as live broadcasts. It is possible to program content to be automatically updated, making it more cost-effective than static approaches. It is possible to update your software solution in order to keep up with any changes and accommodate your requirements.
2. Boost Entertainment and Engagement
Digital signage can be used to display all kinds of things, moving beyond the informational. Digital signage can boost the visibility of your venues whether you’re using them for concerts, sports games, or other purposes. Digital signage is a great way to broadcast live events or other actions to all attendees at your location. This can create a memorable experience. With content that is easily accessible and shared, your guests will be entertained for the duration of their visit.
Your LED neon sign can be utilized to keep your crowd active during times of slowdown or in between concerts or games. Many stadiums have digital screens which can be used to make interactive experiences. There are also other games such as trivia, scavenger hunts, or social media challenges. Your guests will be entertained and be aware of the digital signage.
Season ticket holders as well as returning guests will be able to enjoy something different every time they go to your venue by altering the program. You can continue engaging their interests and give them something else to anticipate.
3. Communicate Easily With Guests
If you are hosting an event at your location it is possible that you will need to give information to guests. You might need to rely on announcements made by mouth for details, which may be confusing. The LED neon signs that are static can be helpful however they could be outdated or inaccurate when situations change. Digital signage can be adjusted to meet the needs of the event and target audience by altering the details or using different languages.
Digital signs that function as tools for communication can take on various functions. You can utilize them throughout your venue to help guide traffic on foot or in vehicles. LED neon signs can be utilized to guide visitors to exit quickly and safely at the end of an event. You can place them in parking spaces to draw attention to them or direct guests to open spaces. You can equip your concession stands with digital signage to change menus and allow for sold-out or special items.
4. Increase Brand Presence
You can create unique signs with LED neon signs that will make your establishment stand out. It is possible to work with a sign designer to modify its shape and dimensions to make an ideal solution that is best suited to your requirements and grabs guests’ attention. You can, for instance, try wrap-around screens and custom-designed designs.
Signs like these can help make your stadium and its fixtures become landmarks in the local area, making them more attractive to locals and tourists alike. You can allow guests to take pictures in front of the screen, and then share photos via social media. This will allow you to attract more attention if they tag your location. Clear visual elements make it easy to locate your venue and create an enjoyable experience for guests.
You can compete better with other venues if you make use of the most recent technologies and innovative solutions. You should expect an increase in revenue as well as patron loyalty since your establishment is more well-known and loved by visitors.
5. Create a Sense of Urgency
Because you are able to modify and update your digital signage at any time you can boost the urgency surrounding products and deals. The advertisements that are temporary can inform your target audience that your goods are limited and prompt them to take action earlier. While static signs may create the impression of urgency, some patrons may forget about them and not take the time to read them. This can lead to lower sales. If you’re trying to increase the sales of your establishment using a digitally-powered solution, then a dynamic one could be the most effective option.
Take into account the digital signage aspect
As with all sign options, digital signage has unique elements to take into consideration before committing. When you understand the impact of these variables on the use of digital signage and your venue, you will be able to determine whether this sign choice is suitable for your location. Take a look at these aspects of digital signage:
- Initial costs: While digital signs are less expensive to maintain and maintain, you will have higher initial costs. The cost of the digital technology used in this type of sign will be greater than the purchase and installation fees. If you’re planning to budget your expenses to work with, you may be required to reconsider this sign technique.
- Expertise and maintenance: Software solutions can create digital signs that are easier to update for venues. It is necessary to program the updates yourself which can be a challenge for people with limited technical skills. Technical experts are needed to handle software updates, work with technical issues and resolve them.
- Opportunities missed and speed: You need to optimize your advertising and digital content to ensure maximum viewing. Moving or temporary messages mean viewers could miss important information or opportunities. The timing and repetition of messages can be helpful but lack the same surety that static signs offer.
There are numerous benefits of digital signage venues. Knowing the details can give you more knowledge of the way in which investing in this kind of sign type is done.